Are you looking for the best insights on ActiveCampaign pricing in 2024? Explore detailed pricing plans, features, pros & cons to find the right fit for your business.
Let’s dive into this updated review to help you make the right choice.
ActiveCampaign is a powerful and smart marketing automation tool that brings together email marketing, CRM, and sales automation in one place. As more businesses increasingly rely on automation to streamline their work, knowing ActiveCampaign pricing is key to choosing the right plan that fits your needs and budget.
This guide will give you a clear look at ActiveCampaign’s pricing plans, the features included in each one, and tips for picking the best option for your business in 2024. We’ll also go over the pros and cons to help you decide wisely. Whether you’re a small business looking for an affordable solution or a larger company needing advanced features, this full review will ensure you know exactly what you’re paying for and why.
Table of Contents
ActiveCampaign Overview
ActiveCampaign is an all-in-one marketing automation tool that helps businesses of any size streamline their marketing, sales, and customer relationship management. Since its launch in 2003, it has become a top choice for email marketing, offering advanced features like automation workflows, segmentation, CRM integration, and tools for enhancing customer experiences.
The tool is popular among small businesses, startups, and larger companies because of its scalable features and flexible pricing plans. If you’re looking to boost customer engagement, automate your tasks, or enhance your sales pipeline, ActiveCampaign has a great solution for you.
ActiveCampaign pricing is designed for all types of users, from small businesses needing basic features to larger enterprises wanting advanced tools. This flexibility helps businesses find a plan that fits their budget and operational needs. ActiveCampaign is known for its user-friendly interface, making it accessible even for beginners, while also offering powerful automation capabilities for more experienced users.
Understanding ActiveCampaign Pricing Plans
ActiveCampaign has several pricing plans to suit businesses at different stages of growth. Each plan offers different features and customization options, so you can pick the one that fits your goals best. The ActiveCampaign pricing structure is flexible and scalable, making it great for small businesses while also providing powerful tools for larger enterprises.
Here’s a look at the current pricing tiers: Starter, Plus, Pro, and Enterprise.
ActiveCampaign’s Starter Plan
The Starter plan is ideal for small businesses or individuals just starting out with email marketing and automation. It includes basic marketing tools to help you get your campaigns up and running.
Starting Price: $15 per month for up to 1,000 contacts.
Best For: Small businesses looking for an affordable, entry-level plan with essential marketing tools.
Key Features:
- Email sends: 10x contact limit
- Email campaigns & newsletter
- Multi-step marketing automation
- 900+ automation recipes and integrations
- Standard eCommerce integrations (Shopify, Square, & WooCommerce)
- Marketing CRM & Site tracking
- 1 User
ActiveCampaign’s Plus Plan
The Plus plan is a great option for growing businesses that need more advanced tools to manage their marketing and customer relationships.
Starting Price: $49 per month for up to 1,000 contacts.
Best For: Small to medium-sized businesses that need integrated CRM and sales tools.
Key Features:
- Includes everything in the Starter plan
- Automation triggers & actions
- Create landing pages (250+ templates)
- Generative AI
- Prospecting & retargeting ads (Google, Facebook, & LinkedIn)
- Revenue reporting
- 1 User
ActiveCampaign’s Pro Plan (Most Popular)
The Pro plan is specially made for larger businesses that require advanced marketing and sales automation to scale their operations.
Starting Price: $79 per month for up to 1,000 contacts.
Best For: Larger businesses focused on optimizing customer experiences through data-driven insights and advanced automation.
Key Features:
- Everything in the Plus plan
- Email sends: 12x contact limit
- Conditional content & Predictive sending
- Advanced segmentation
- Advanced reporting & analytics
- Advanced attribution & conversion tracking
- Up to 3 users
ActiveCampaign’s Enterprise Plan
The Enterprise plan is designed for large organizations that require custom solutions and priority support to manage high-volume marketing efforts.
Starting Price: $145 per month for up to 1,000 contacts.
Best For: Enterprises and large businesses that require top-tier support, advanced customizations, and a tailored approach to marketing and automation.
Key Features:
- Everything in the Pro plan
- Email sends: 15x contact limit
- Premium segmentation
- Custom objects
- Premium CRM integrations (Salesforce, Microsoft Dynamics, & more)
- Single Sign-On (SSO)
- Dedicated account team
- Up to 5 users
One of the key advantages of ActiveCampaign Pricing is its scalability. As your contact list grows, the price of each plan adjusts to handle larger volumes of contacts. This makes it easy to start with a smaller plan and upgrade as your business grows, ensuring you only pay for what you need at any given time.
The below table shows the ActiveCampaign Pricing of Starter, Plus, Pro, and Enterprise plans as per contacts count.
| No of Contacts | Starter | Plus | Pro (Most Popular) | Enterprise |
|---|---|---|---|---|
| 1000 | $15/mo | $49/mo | $79/mo | $145/mo |
| 2500 | $39/mo | $95/mo | $149/mo | $255/mo |
| 5000 | $79/mo | $145/mo | $205/mo | $375/mo |
| 7500 | $109/mo | $169/mo | $289/mo | $479/mo |
| 10000 | $149/mo | $189/mo | $375/mo | $589/mo |
| 15000 | $265/mo | $465/mo | $689/mo | |
| 20000 | $329/mo | $549/mo | $785/mo | |
| 25000 | $389/mo | $629/mo | $879/mo | |
| 30000 | $449/mo | $709/mo | $949/mo | |
| 40000 | $549/mo | $879/mo | $1095/mo | |
| 50000 | $609/mo | $969/mo | $1169/mo |
If you’re looking for a comparison, check out our guide on Kit Pricing Plans 2024: Which Plan Offers the Best Value?
Let’s Uncover ActiveCampaign Add-Ons, Extra Features, and Hidden Costs
In addition to its standard pricing plans, ActiveCampaign offers several powerful add-ons. These add-ons are designed to enhance the platform’s functionality for businesses with more complex marketing and sales needs. Also, these can increase the overall cost, so it’s important to understand what each add-on provides and how it impacts ActiveCampaign Pricing.
Up next, we’ll dive into the key add-ons—Pipelines Enhanced CRM and Sales Engagement Enhanced CRM—and highlight other potential hidden costs you should be aware of when planning your budget.
Pipelines Enhanced CRM Add-On
The Pipelines Enhanced CRM add-on significantly boosts ActiveCampaign’s customer relationship management (CRM) capabilities, making it essential for businesses with complex sales processes. This add-on is ideal for companies that need more control over their pipelines, deal management, and customer insights.
Key Features:
- Pipeline Management: Easily manage multiple sales pipelines with customizable stages, allowing teams to track leads through the sales funnel.
- Deal Records: Organize detailed information for each deal, including the ability to track contact interactions, notes, and tasks.
- Account Records: This lets you group multiple deals under a single account for a clearer view of business relationships, particularly useful for B2B companies managing multiple contacts from the same organization.
- Lead Scoring: Automatically prioritize your leads based on how engaged they are with your content and their chances of converting.
Cost Implications:
This add-on increases the monthly cost but offers great value for businesses aiming to streamline sales processes. Depending on your ActiveCampaign plan and the number of users, the price of this add-on varies but can significantly impact the overall cost, especially for businesses with multiple pipelines and high volumes of deals.
Sales Engagement Enhanced CRM Add-On
The Sales Engagement Enhanced CRM add-on takes customer interaction a step further by providing tools to automate sales emails and predict outcomes, helping sales teams close deals more efficiently.
Key Features:
- Automated 1:1 Email: Allows you to send personalized emails automatically at key points in the sales cycle, ensuring timely communication with prospects without manual effort.
- Win Probability: Utilizes machine learning to calculate the chances of winning a deal, helping your team focus on the most promising leads.
Cost Implications:
Like the Pipelines Enhanced CRM, the Sales Engagement Enhanced CRM add-on comes at an additional cost that varies based on your plan and the number of users. This add-on can boost efficiency for businesses relying heavily on email automation and data-driven sales strategies.
Watch Out for These Hidden Costs
In addition to these specific add-ons discussed above, there are other potential hidden costs to keep in mind when assessing ActiveCampaign Pricing:
- Contact Volume: The higher your contact volume, the more you’ll pay per month, so it’s essential to monitor this closely as you scale.
- SMS Credits: While SMS marketing is available on some plans, the cost of sending SMS campaigns is separate and can add up quickly if your marketing strategy involves extensive mobile messaging, particularly for international campaigns.
- Advanced Reporting and Attribution: Some advanced reporting tools are only available on the Pro or Enterprise plans. If you’re on a lower-tier plan but require these advanced insights, you’ll need to upgrade, which can increase your monthly costs significantly.
- One-on-One Training: Personalized training sessions or onboarding support may come at an additional fee. This is especially important for businesses new to ActiveCampaign or teams needing customized assistance.
ActiveCampaign Features Breakdown
ActiveCampaign is known for its wide range of tools that serve businesses of all sizes, providing solutions for marketing automation, CRM, and sales automation. To fully understand how ActiveCampaign pricing corresponds to its value, it’s important to look at the all features of the platform. Each pricing tier offers different functions, helping businesses to choose the right plan that best fits their needs.
Up next, we’ll look at each plan’s detailed features!
Top Features
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Multi-step marketing automation | Yes | Yes | Yes | Yes |
| Omnichannel marketing | Yes | Yes | Yes | No |
| Email sends | 15x contact limit | 12x contact limit | 10x contact limit | 10x contact limit |
| Users | 5 | 3 | 1 | 1 |
| Segmentation | Premium | Advanced | Standard | Limited |
| Conditional content | Yes | Yes | No | No |
| Predictive sending | Yes | Yes | No | No |
| Generative AI | Yes | Yes | Yes | No |
| Advanced contact management | Yes | Yes | No | No |
| Single sign-on (SSO) | Yes | No | No | No |
| Enhanced CRM (Add-On) | Available add-on | Available add-on | Available add-on | No |
Automation
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Multi-step marketing automation | Yes | Yes | Yes | Yes |
| Automation actions | Unlimited actions | Unlimited actions | Unlimited actions | 5 actions per automation |
| AI-powered automation builder | Yes | Yes | Yes | Yes |
| Multiple triggers | Yes | Yes | Yes | Yes |
| Omnichannel marketing automation | Yes | Yes | Yes | Email-only |
| Email automation | Yes | Yes | Yes | Yes |
| SMS (Add-On) | Available add-on | Available add-on | Available add-on | No |
| Sales automation | Yes | Yes | Yes | No |
| E-Commerce automation | Yes | Yes | Yes | Yes |
| A/B testing | Email Automation | Email Automation | Email-only | Email-only |
| Automations map | Yes | Yes | No | No |
| Activity feed | Yes | Yes | Yes | Yes |
| 900+ automation recipes | Yes | Yes | Yes | Yes |
Campaigns
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Email campaigns & newsletters | Yes | Yes | Yes | Yes |
| Scheduled, RSS-triggered, & date-based campaigns | Yes | Yes | Yes | Yes |
| Drag & drop email designer | Yes | Yes | Yes | Yes |
| Plain text & HTML editors | Yes | Yes | Yes | Yes |
| 250+ pre-built templates | Yes | Yes | Yes | Yes |
| A/B testing | Yes | Yes | Yes | Yes |
| Content manager | Yes | Yes | Yes | Yes |
| Dynamic content | Yes | Yes | Yes | Yes |
| Generative AI | Yes | Yes | Yes | No |
| Conditional content | Yes | Yes | No | No |
| Predictive content | Yes | Yes | No | No |
| Predictive sending | Yes | Yes | No | No |
| Spam check | Yes | Yes | Yes | Yes |
| Inbox preview & testing | Unlimited | 5 per month | 5 per month | No |
| Gmail & Outlook integrations | Yes | Yes | Yes | Yes |
| Autoresponder & reply templates | Yes | Yes | Yes | Yes |
CRM
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Contact profiles | Yes | Yes | Yes | Yes |
| Custom fields | Yes | Yes | Yes | Yes |
| Lists | Yes | Yes | Yes | Up to 5 |
| Tags | Yes | Yes | Yes | Yes |
| Segmentation | Advanced | Advanced | Advanced | Standard |
| Premium CRM integrations Salesforce, Microsoft Dynamics, & more | Yes | No | No | No |
Pipelines Enhanced CRM (Add-On)
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Pipeline management | Included in add-on | Included in add-on | Included in add-on | No |
| Deal records | Included in add-on | Included in add-on | Included in add-on | No |
| Account records | Included in add-on | Included in add-on | Included in add-on | No |
| Lead scoring | Included in add-on | Included in add-on | Included in add-on | No |
Sales engagement enhanced CRM (Add-On)
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Automated 1:1 email | Included in add-on | Included in add-on | Included in add-on | No |
| Win Probability | Included in add-on | Included in add-on | Included in add-on | No |
Analytics & Reporting
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Site tracking | Yes | Yes | Yes | Yes |
| Link tracking | Yes | Yes | Yes | Yes |
| Attribution tracking | Yes | Yes | No | No |
| Conversion tracking | Yes | Yes | No | No |
| Custom event tracking | Yes | Yes | Yes | No |
| Goals | Yes | Yes | Yes | No |
| Automation Reporting | Yes | Yes | Yes | Yes |
| Contact & subscriber reporting | Yes | Yes | Yes | Yes |
| Campaign reporting | Yes | Yes | Yes | Yes |
| Sales reporting | Yes | Yes | Yes | No |
| Revenue reporting | Yes | Yes | Yes | No |
| E-commerce reporting | Yes | Yes | Yes | No |
| Transactional email (Add-On) | Available add-on | Available add-on | Available add-on | Available add-on |
Channels
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Yes | Yes | Yes | Yes | |
| SMS (Add-On) | Available add-on | Available add-on | Available add-on | Available add-on |
| Forms | Yes | Yes | Yes | Standard & inline only |
| Landing pages | Yes | Yes | Yes | No |
| Site messages | Yes | Yes | Yes | No |
| Websites (WordPress, Squarespace, Wix…) | Yes | Yes | Yes | Yes |
| Push notification Via integration | Yes | Yes | Yes | Yes |
| WhatsApp Via integration | Yes | Yes | Yes | Yes |
| Prospecting & retargeting ads | Yes | Yes | Yes | No |
Segmentation & personalization
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Segmentation | Premium | Advanced | Standard | Limited |
| Saved segments | Yes | Yes | Yes | Yes |
| Custom fields | Yes | Yes | Yes | Yes |
| Custom objects | Yes | No | No | No |
| Personalization fields | Yes | Yes | Yes | Yes |
| Dynamic content | Yes | Yes | Yes | No |
| AI content generation | Yes | Yes | Yes | No |
| Conditional content | Yes | Yes | No | No |
| Suggested actions | Yes | Yes | Yes | Yes |
Integrations
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| 900+ integrations | Yes | Yes | Yes | Yes |
| Gmail & Outlook | Yes | Yes | Yes | Yes |
| Zapier | Yes | Yes | Yes | Yes |
| Google, Facebook, & LinkedIn ads | Yes | Yes | Yes | No |
| Calendly & Eventbrite | Yes | Yes | Yes | No |
| PayPal & Stripe | Yes | Yes | Yes | No |
| Slack | Yes | Yes | Yes | No |
| DocuSign | Yes | Yes | No | No |
| Standard e-commerce integrations | Yes | Yes | Yes | Yes |
| Premium e-commerce integrations | Yes | Yes | No | No |
| Standard CRM integrations | Yes | Yes | Yes | Yes |
| Premium CRM integrations | Yes | No | No | No |
| Zendesk | Yes | No | No | No |
| API & webhooks | Yes | Yes | Yes | Yes |
Platform
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Custom user permissions | Yes | Yes | Yes | No |
| Unlimited inactive contacts | Yes | Yes | Yes | Yes |
| Custom mailserver domain | Yes | Yes | Yes | Yes |
| Custom account domain | Yes | Yes | Yes | No |
| Custom branded forms | Yes | Yes | Yes | No |
| Custom-branded landing pages | Yes | Yes | Yes | No |
| Database sync | Yes | Yes | Yes | No |
| Single sign-on (SSO) | Yes | No | No | No |
| HIPAA support | Yes | No | No | No |
| ActiveCampaign mobile app | Yes | Yes | Yes | Yes |
Service & Support
| Features | Enterprise | Pro (Most Popular) | plus | Starter |
|---|---|---|---|---|
| Guides & tutorials | Yes | Yes | Yes | Yes |
| Community access | Yes | Yes | Yes | Yes |
| Email & chat support | Priority | Priority | Basic | Basic |
| Onboarding & migration support | Priority | Priority | Basic | Basic |
| Dedicated account team | Yes | No | No | No |
| Uptime SLA | Yes | No | No | No |
ActiveCampaign Pros & Cons You Should Know
ActiveCampaign is a leading platform in the world of email marketing and customer relationship management (CRM). Its robust feature set and flexible pricing make it suitable for businesses of all sizes, but like any tool, it comes with advantages and disadvantages.
In this section, we’ll look at the pros and cons of ActiveCampaign to help you weigh its benefits and possible downsides against the cost.
Furthermore, understanding the below factors can help you determine if the ActiveCampaign pricing structure aligns with your business needs.
| Pros | Cons |
|---|---|
| User-friendly interface | The learning curve for advanced features |
| Powerful automation capabilities | Can become expensive as you scale |
| Strong CRM integration | Limited phone support |
| Excellent email marketing tools | Occasional bugs and glitches |
| Flexible pricing plans | |
| Great customer support | |
| Robust integrations | |
| Comprehensive training resources | |
| Highly customizable workflows | |
| Advanced segmentation options | |
| A/B testing for campaign optimization | |
| Detailed analytics and reporting features | |
| Mobile app for on-the-go access |
What Types of Businesses Get the Most Out of ActiveCampaign?
ActiveCampaign is flexible with its pricing and features, making it a great tool for many businesses. Whether you run a small business or a large enterprise, ActiveCampaign Pricing offers tiered plans to meet different needs. This means that businesses of all sizes can find value in the platform.
Let’s take a look at what types of businesses benefit the most and how the pricing plans fit into their needs.
- Small and Medium-Sized Businesses (SMBs): For SMBs, ActiveCampaign’s Starter Plan provides a cost-effective way to access essential email marketing and automation tools. As your business grows, you can easily upgrade to more feature-rich plans like Plus or Pro, while keeping costs manageable.
- E-Commerce Businesses: Thrive with ActiveCampaign’s Plus Plan, which includes advanced features like CRM and automation for managing customer behavior. Integrations with Shopify, WooCommerce, and BigCommerce make it easier to track sales and re-engage customers.
- Marketing Agencies: Manage multiple campaigns can benefit from the Pro Plan. This plan offers advanced reporting, more powerful automation, and the ability to handle complex workflows for multiple clients.
- SaaS Companies: Often need a plan that supports robust automation and lead scoring. The Pro Plan or Enterprise Plan offers features like advanced segmentation and behavioral tracking, which help convert free trial users into paying customers.
- Nonprofits and Educational Institutions: These can benefit from ActiveCampaign’s Starter Plan or Plus Plan. These plans provide tools for email automation, SMS marketing, and donor or student management, helping to keep communication consistent and personal.
- Businesses with Complex Sales Cycles: B2B companies or those with long, complicated sales processes can take advantage of the Enterprise Plan. This plan offers advanced CRM features like Pipelines Enhanced CRM and Sales Engagement tools, which help manage multiple sales pipelines and keep track of customer interactions.
Conclusion/Final Thoughts
ActiveCampaign is a powerful platform with a wide range of tools for email marketing, automation, CRM, and sales engagement. Its flexible pricing makes it suitable for businesses of all sizes, from startups to large enterprises. Also, the ability to scale up as your needs grow is one of its standout features.
The ActiveCampaign Pricing plans such as Starter, Plus, Pro, and Enterprise come with a variety of features tailored to different business needs. While the cost increases as you add more contacts or require advanced features, ActiveCampaign offers significant value for the price, especially with its automation capabilities.
Before making a decision, it’s important to evaluate your business’s needs and consider which features you’ll use the most. If you’re focused on marketing automation, CRM, or sales engagement, you may want to explore add-ons like the Pipelines Enhanced CRM or Sales Engagement Enhanced CRM but keep in mind that these can increase your overall cost.
Overall, ActiveCampaign offers excellent flexibility and features that justify its pricing.
For businesses that focus on automation, personalization, and advanced sales tools, ActiveCampaign can be an essential part of your marketing and sales strategy.
Contact Us for Assistance and Support
Furthermore, if you need further clarity or have any questions, don’t hesitate to reach out! We’re here to help you every step of the way. Feel free to contact us, and we’ll gladly assist you with any concerns or provide additional information to make things easier for you.
You can easily reach out to Zeeshan Ahmad directly via email at: contact@zeedig.com for any questions or support.
FAQs
How Does ActiveCampaign Pricing Scale with Contacts?
ActiveCampaign Pricing increases as your contact list grows. The base price covers 500 contacts, and costs rise based on your list size.
What Does ActiveCampaign Offer?
ActiveCampaign provides Email Marketing, Automation, Campaigns, CRM tools, Analytics & Reporting, Channels, Segmentation & Personalization, Integrations, Service & Support to streamline your business.
Are There Hidden Costs with ActiveCampaign?
Add-ons like Pipelines Enhanced CRM and Sales Engagement CRM, plus SMS credits, can increase costs beyond the basic plan.
Does ActiveCampaign Offer A Free Trial?
Yes, ActiveCampaign provides a 14-day free trial, giving you full access to core features before committing to a paid plan.
Can I Upgrade or Downgrade My Plan?
Yes, you can change your plan at any time to match your business growth or reduce costs.
