In this review, we’ll explore the latest MailerLite pricing plans, key features, tips, and its unique aspects to help you make the right and informed decision.
If you’re looking for an email marketing tool, MailerLite is a great option. It offers affordable pricing, a user-friendly interface, and powerful features for businesses of all sizes. We will closely examine the features and limits of each plan. We’ll also discuss any hidden costs, add-ons, and integrations, and share valuable tips. You’ll learn what makes MailerLite unique compared to other email marketing tools.
By the end of this review, you’ll be ready to choose the right MailerLite pricing plan that fits your business needs.
Without any delay, let’s get started and find out how MailerLite can help you enhance your email marketing strategy in 2024.
Table of Contents
What is MailerLite? Your Go-To Email Marketing Tool
MailerLite is a leading email marketing tool known for its easy-to-use interface and so many effective features. Whether you’re a small business, an online shop, or a blogger, MailerLite gives you everything you need to create beautiful emails, automate campaigns, and grow your subscribers. The best part is that you don’t need to be a tech expert to create professional-looking emails. From designing emails to setting up automation, MailerLite makes the entire process smooth and efficient.
Another key advantage is MailerLite pricing, which is affordable and flexible. Thanks to MailerLite’s pricing plans which are designed to give you more value for your money, you can pick the one that fits your budget while still getting all the key features you need for successful email marketing.
Here’s a look at a brief overview of MailerLite – Your go-to email marketing tool best for engaging your audience and growing your business.
- User-Friendly Interface: MailerLite’s simple drag-and-drop editor ensures that even beginners can create beautiful emails without any coding skills.
- Automation Made Easy: With MailerLite’s automation tools, you can set up workflows that send personalized emails based on user behavior, making it easy to boost leads and engagement.
- Customizable Templates: Choose from various ready-made templates or build your own as per your brand’s needs.
- Landing Pages and Pop-ups: Apart from email campaigns, MailerLite offers features like landing pages and pop-ups to help grow your subscriber list and convert visitors.
- E-commerce Integration: Easily connect with your e-commerce platform to send product recommendations, abandoned cart reminders, and other targeted emails.
- Detailed Analytics: Track the performance of your campaigns with detailed reports, helping you fine-tune your email marketing strategy.
- Affordable MailerLite Pricing: MailerLite has one of the best pricing options around, making it easy for businesses of any size to use.
MailerLite Pricing Overview: Which Plan Fits Your Business Needs?
When it comes to email marketing, choosing the right plan that offers a good balance between features and pricing is very important. MailerLite Pricing gives you flexible options, perfect for businesses of any size.
MailerLite Pricing is based on the number of subscribers and the features available. It includes four main plans such as the Free Plan, Growing Business Plan, Advanced Plan, and Enterprise Plan. If you’re just getting started, the Free Plan is a great choice, while the Growing Business and Advanced Plans offer more powerful features as you grow. For larger businesses, the Enterprise Plan provides custom solutions and advanced tools.
In short, each plan provides great value, giving you all the essential tools for email marketing success, no matter the size of your business.
The below table shows the MailerLite Pricing of Growing Business, Advanced, and Enterprise plans as per subscriber count.
| No Of Subscribers | Free | Growing Business | Advanced | Enterprise |
|---|---|---|---|---|
| 500 | $0/mo | $9/mo | $18/mo | – |
| 1000 | $0/mo | $13.50/mo | $27/mo | – |
| 2500 | – | $22.50/mo | $36/mo | – |
| 5000 | – | $35.10/mo | $45/mo | – |
| 8000 | – | $53.10/mo | $72/mo | – |
| 10000 | – | $65.70/mo | $99/mo | – |
| 15000 | – | $98.10/mo | $135/mo | – |
| 20000 | – | $125.10/mo | $162/mo | – |
| 25000 | – | $143.10/mo | $180/mo | – |
| 30000 | – | $170.10/mo | $207/mo | – |
| 35000 | – | $197.10/mo | $234/mo | – |
| 40000 | – | $224.10/mo | $252/mo | – |
| 45000 | – | $242.10/mo | $279/mo | – |
| 50000 | – | $260.10/mo | $306/mo | – |
| 60000 | – | – | $324/mo | – |
| 70000 | – | – | $342/mo | – |
| 80000 | – | – | $360/mo | – |
| 90000 | – | – | $378/mo | – |
| 100000 | – | – | $396/mo | – |
| 110000 | – | – | $435.60/mo | Let’s Talk |
Detailed Breakdown of MailerLite Pricing Plans [2024]
When choosing MailerLite, one of the best email marketing tools for your business, it’s important to understand the different pricing options. In 2024, MailerLite Pricing Plans are designed to accommodate businesses of all sizes, offering four main plans based on the number of subscribers.
As of October 10, 2024, MailerLite includes 4 standard pricing plans: Free, Growing Business, Advanced, & Enterprise.
Let’s take a closer look at each plan.
MailerLite Free Plan
The Free Plan is a great choice for beginners or small businesses who want to explore email marketing without any money. It includes all the basic tools you need to start building and sending campaigns.
Starting Price: $0
Best For: Individuals and small businesses with up to 1,000 subscribers
Key Features:
- Drag & drop editor
- Email automation builder
- Websites
- 10 landing pages
- Comparative reporting
- Signup forms & pop-ups
MailerLite Growing Business Plan
This Plan is perfect for growing businesses looking for advanced features to engage with a larger audience. It provides more flexibility and additional tools to boost your marketing efforts.
Starting Price: $9/month (for up to 1,000 subscribers)
Best For: Small to medium-sized businesses
Key Features:
- All in Free Plan
- Sell digital products
- Unlimited templates
- Dynamic emails
- Auto resend campaign
- Unlimited websites & blogs
- Unsubscribe page builder
- Multivariate testing
MailerLite Advanced Plan
This Plan is built for businesses ready to scale their marketing strategy. It includes premium tools and more detailed analytics to help you refine your campaigns for better results.
Starting Price: $18/month (for up to 1,000 subscribers)
Best For: Larger businesses or those needing advanced features
Key Features:
- All in Growing Business Plan
- Facebook integration
- Custom HTML editor
- Promotion pop-ups
- Multiple triggers in automation
- Preference center
- AI writing assistant
- Smart Sending
- Partner discounts
MailerLite Enterprise Plan
This Plan is built for larger businesses with over 100,000 subscribers. It offers custom solutions, dedicated support, and personalized pricing based on your needs.
Starting Price: Let’s Talk (for businesses with more than 100,000 subscribers)
Best For: Large businesses or enterprises with extensive email lists
Key Features:
- All in Advanced Plan
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
- Dedicated success manager
- Dedicated IP & deliverability consultation
- Onboarding consultation and training
- Account audit and performance improvements
Updated MailerLite Features for Each Pricing Plan
For more than 15 years, MailerLite has consistently provided a variety of features across its pricing plans. In short, it enables businesses of all sizes to find the right tools for their needs.
Now, we’ll examine each MailerLite pricing plan’s detailed features in more detail so you can choose the right plan for your needs.
We made it easy for you to check out all the features – Let’s Go!
Top Features
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Monthly email sends | 12,000 monthly emails | Unlimited monthly emails | Unlimited monthly emails |
| Seats | 1 Seat | 3 Seats | Unlimited |
| Custom user permissions | No | Yes | Yes |
| Audiences | Unlimited | Unlimited | Unlimited |
| 15% off Google Workspace | No | No | Yes |
Grow Your Audience
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Websites | Limited to 1 | Unlimited | Unlimited |
| Landing pages | Limited to 10 | Unlimited | Unlimited |
| Embedded forms | Unlimited | Unlimited | Unlimited |
| Pop-ups | Unlimited | Unlimited | Unlimited |
| Promotion pop-ups | No | No | Yes |
| Facebook custom audiences | No | No | Yes |
| Segmentation | Unlimited | Unlimited | Unlimited |
| Interest groups (tags) | Unlimited | Unlimited | Unlimited |
| Subscriber management | Yes | Yes | Yes |
Send Amazing Email Campaigns
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Drag & Drop Newsletter Editor | Yes | Yes | Yes |
| Rich-text newsletter editor | Yes | Yes | Yes |
| Image Library | Yes | Yes | Yes |
| Mobile-friendly newsletters | Yes | Yes | Yes |
| Newsletter templates | No | Yes | Yes |
| Create your Custom newsletter template | No | Yes | Yes |
| Remove MailerLite Logo | No | Yes | Yes |
| Edit links in sent campaigns | No | Yes | Yes |
| Custom HTML newsletter editor | No | No | Yes |
| AI writing assistant | No | No | Yes |
| Smart sending | No | No | Yes |
Automate Your Work
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Email automation builder | Yes | Yes | Yes |
| Multiple automation triggers | No | No | Yes |
| Email automation templates | Limited | Limited | Unlimited |
| Automation steps | 100 | 100 | 100 |
| RSS campaigns | No | Yes | Yes |
| API Documentation | Yes | Yes | Yes |
Build Websites & Blogs
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Websites | One website | Unlimited | Unlimited |
| Landing page templates | No | Yes | Yes |
| Create your Custom landing page template | No | Yes | Yes |
| Custom domains | No | Yes | Yes |
| Landing page A/B split testing | No | Yes | Yes |
| Click maps | No | Yes | Yes |
| Website blogs | No | Yes | Yes |
| Password protected pages | No | No | Yes |
| Custom code injection | No | No | Yes |
| Customizable favicon | Yes | Yes | Yes |
Sell Products
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Sell digital products | No | Yes | Yes |
| Send paid newsletters | No | Yes | Yes |
| Sell recurring subscriptions | No | Yes | Yes |
| E-commerce integrations | Yes | Yes | Yes |
Optimize For Audiences
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Custom variables | Yes | Yes | Yes |
| Email A/B split testing | Yes | Yes | Yes |
| Surveys | Yes | Yes | Yes |
| Quizzes | Yes | Yes | Yes |
| Preview and send test emails | Yes | Yes | Yes |
| Deliver emails by timezone | Yes | Yes | Yes |
| Dynamic email content | No | Yes | Yes |
| Auto resend campaigns | No | Yes | Yes |
| Unsubscribe page builder | No | Yes | Yes |
| Pop-up and embedded forms A/B split testing | No | Yes | Yes |
| Multivariate testing | No | Yes | Yes |
| Promotion pop-up A/B split testing | No | No | Yes |
| Preference center | No | No | Yes |
Analyze Reports
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Custom date range reports | Yes | Yes | Yes |
| Comparative reporting | Yes | Yes | Yes |
| List growth reporting | Yes | Yes | Yes |
| Individual subscriber profiles | Yes | Yes | Yes |
| Email click maps | Yes | Yes | Yes |
| E-commerce sales tracking | Yes | Yes | Yes |
| Automation real-time reports | Yes | Yes | Yes |
Get Support
| All Features | Free | Growing Business | Advanced |
|---|---|---|---|
| Knowledge base | Yes | Yes | Yes |
| MailerLite Academy | Yes | Yes | Yes |
| Email support | Up to 30 days | 24/7 Priority | 24/7 Priority |
| 24/7 Live chat support | Up to 30 days | No | Yes |
Hidden Costs | Add-Ons | Integrations: What to Know?
When looking at MailerLite Pricing, it’s important to consider more than just the starting price. You should know some advanced features come with additional fees and can affect your overall budget.
Don’t worry, we’re here to help you make an informed decision.
You should also check for hidden costs, add-ons & integrations that will help you improve your email marketing.
Hidden Costs
As you know, the hidden costs can affect your overall budget.
To avoid surprises and keep your email marketing within your planned budget, here are some things to keep in mind:
- Premium Features: Some advanced features might require additional fees, especially if you opt for tools like priority support or dedicated IP addresses.
- Custom Solutions: For businesses using the Enterprise Plan, custom services such as deliverability consultations may also come at an additional fee.
Add-Ons
MailerLite offers various add-ons to enhance your email marketing experience. Here are some key add-ons to consider:
- Custom Domains: Using your custom domain gives your emails a more professional look and helps build trust with your audience.
- Dedicated IP Address: This feature can improve your email deliverability by ensuring your messages are sent from a unique IP, reducing the risk of being marked as spam.
- Website Builder Add-Ons: Gain access to premium templates and features that can help you create eye-catching landing pages and websites.
- Advanced Support: Upgrade to priority assistance for faster responses to your inquiries or technical issues.
- Email Automation Tools: Unlock advanced automation features to streamline your email campaigns and engage your audience more easily.
- E-commerce Features: Use these tools to manage product promotions and send targeted emails to your customers.
- Event Management Add-Ons: Get tools that make event planning and management easier, helping you to send invites and updates.
Integrations
MailerLite supports a wide range of integrations that can help you work more efficiently. Here’s a quick look at the latest integration categories available:
- Automation: Integrate with tools that enhance your email workflows and automate routine tasks so you can save your precious time.
- Facebook: Connect your MailerLite account with Facebook to engage with your audience on social media.
- Signup Form: Use signup forms to grow your email list directly from your website or landing pages.
- Tools and Reports: Sync with analytics and reporting tools to gain insights into your campaign performance.
- Project Management: Integrate with project management tools to streamline collaboration and task management.
- WordPress: Quickly connect with your WordPress site to capture leads and easily manage subscribers.
- Referrals, Memberships & Gift Cards: Use integrations that support referral programs, memberships, and gift card options.
- Landing Page: Use integrations to create and manage landing pages that convert visitors into subscribers.
- Video: Integrate video tools to add engaging multimedia content to your emails.
- CRM: Connect with customer relationship management systems to manage leads and customer interactions effectively.
- For Authors: Use specialized integrations designed for authors to promote books and manage their readership.
- Email Verification: Ensure your email list is clean and valid with integrations that verify email addresses.
- Pop-ups: Integrate pop-up tools to capture visitor information on your website effectively.
- Surveys: Use survey tools to gather feedback from your audience, which will help you improve your marketing strategy.
- E-commerce: Connect with e-commerce platforms to send targeted product recommendations and manage promotions.
- Event Planning: Use integrations that make event planning easier, helping you communicate effectively with attendees.
Best Tips for Choosing the Right MailerLite Pricing Plan
Choosing the right MailerLite Pricing Plan can make a big difference in how well you handle your email marketing.
Here are some useful tips to help you choose the best plan for your needs:
1-Assess Your Business Size and Needs
Before choosing a plan, evaluate your business size and email marketing goals. If you’re just starting, the Free Plan is a great way to test the waters. For growing businesses, the Growing Business Plan is suitable and offers more advanced features. Understand how many subscribers you expect to have and what tools you need for effective communication.
2-Explore Key Features
Each plan comes with different features, so you need to make sure you review them deeply. The Free Plan offers essential tools, while the Advanced Plan includes premium features like Facebook integration and AI tools. Choose a plan that provides the features that will help you achieve your marketing goals.
3-Consider Your Budget
Think about how much you’re willing to spend on email marketing. The Growing Business Plan starts at $9/month, making it affordable for many small businesses. Remember to consider any add-ons you might want later, as they can increase your costs.
4-Look for Scalability
Choose a plan that supports your growth. If you expect your subscriber list to grow or your marketing efforts to increase, choose a plan that can adapt to your business needs. The Enterprise Plan is perfect for larger businesses that require customized solutions and advanced features.
5-Take Advantage of Support Options
Consider the level of support you might need. Plans like the Enterprise Plan offer dedicated support and custom services. If you think you’ll need extra help, investing in a plan with better support options can save you time and stress.
6-Trial and Feedback
Take advantage of free trials or customer feedback. Try out the features you plan to use the most to see if they meet your needs. Reading reviews from other users can also provide insights into what each plan offers.
MailerLite’s Unique Aspects: What Makes It Stand Out?
When choosing the right email marketing tool, MailerLite offers some standout features that set it apart.
Let’s take a closer look at what makes MailerLite Pricing worth considering.
User-Friendly Interface
- Drag-and-Drop Editor: MailerLite’s drag-and-drop editor makes it super easy to create beautiful emails, websites, and landing pages without any coding. It’s perfect for beginners or those who want a simple way to get things done quickly.
- No Coding Required: Whether you’re building a landing page or designing an email campaign, MailerLite simplifies the process with its intuitive tools.
Tip: If you’re looking for a more advanced drag-and-drop editor, check out GetResponse Pricing Plans & Top Features to Consider in 2024.
Flexible Pricing Tiers
MailerLite has a plan for everyone from beginners to large enterprises. It’s one of the reasons why the MailerLite Pricing structure is so popular.
- Free Plan: Great for small businesses or individuals starting out.
- Growing Business Plan: Ideal for those needing advanced features at an affordable price.
- Advanced Plan: Packed with tools for businesses ready to scale their marketing strategy.
- Enterprise Plan: Perfect for large businesses needing custom solutions and priority support.
For a detailed comparison of how these plans differ, take a look at ActiveCampaign Pricing, Features, Pros & Cons – Full Review 2024.
Advanced Automation at Every Level
MailerLite offers powerful automation tools to help you:
- Automate Your Emails: Even with the Free Plan, you can use the email automation builder to create a series of campaigns and more.
- Engage Your Audience Automatically: Whether it’s triggered emails or auto-resend campaigns, MailerLite helps you keep in touch with your audience without any hassle.
If advanced automation is what you’re after, you might also be interested in Kit Pricing Plans 2024: Which Plan Offers the Best Value?
Scalability and Growth
- Fits Any Business Size: As your business grows, you can easily upgrade your plan to suit your needs. Whether you’re growing your email list or need more advanced features, MailerLite scales with you.
- Smooth Transition Between Plans: MailerLite ensures that transitioning from one plan to another is seamless, allowing you to focus on growing your business.
Strong Support for Integrations
MailerLite supports a wide range of third-party tools to enhance your email marketing:
- E-Commerce Integrations: Help manage product promotions.
- CRM & Automation Tools: Make it easy to streamline workflows and manage customer interactions.
Pros & Cons of MailerLite – (A Simple Yet Powerful Email Marketing Tool)
When considering MailerLite Pricing and Features, it’s important to consider both the advantages and disadvantages to see if it’s the right fit for your business.
Below, we’ll explore the pros & cons to help you make an informed decision.
| Pros | Cons |
|---|---|
| Affordable Pricing | Limited features in Free Plan |
| Easy-to-use interface | Advanced features only in higher tiers |
| Email automation available in all plans | Limited design customization |
| Drag-and-drop editor | No phone support |
| Scalable pricing for growth | Steeper learning curve for advanced tools |
| Free plan for up to 1,000 subscribers | |
| High email deliverability | |
| Custom domains for professional branding | |
| Built-in analytics | |
| Multiple third-party integrations | |
| Unlimited websites & blogs in higher plans | |
| E-commerce support | |
| 24/7 live chat support in top tiers | |
| Mobile-friendly templates | |
| Ideal for small and medium businesses (SMBs) |
Conclusion/Final Thoughts
In short, MailerLite Pricing in 2024 offers flexible plans suitable for both small businesses and larger enterprises. By understanding the features and benefits of each pricing tier, you can choose a plan that fits your email marketing needs and goals perfectly.
If you are new to email marketing then start with the Free Plan to cover the basics. As your needs grow, you can upgrade to the Growing Business Plan for features like dynamic emails and multivariate testing. The Advanced Plan offers premium tools such as AI writing assistance & custom HTML editors and many more. For businesses with larger subscriber lists, the Enterprise Plan provides custom solutions and dedicated support.
Its features, like automation, templates, and integrations, make it a great choice for businesses wanting to grow without overspending. However, keep in mind that as you scale, additional costs for add-ons may come into play.
As you evaluate your options, keep in mind that MailerLite Pricing is competitive and built to offer great value. With regular updates and new features, MailerLite remains a reliable choice for businesses looking to improve their email marketing.
Tip: If you’re unsure, taking advantage of MailerLite’s free trial is a great way to get started with one of the best email marketing tools and see if it meets your needs.
Contact Us for Assistance and Support
Furthermore, if you need further clarity or have any questions, don’t hesitate to reach out! We’re here to help you every step of the way. Feel free to contact us, and we’ll gladly assist you with any concerns or provide additional information to make things easier for you.
You can easily reach out to Zeeshan Ahmad directly via email at: contact@zeedig.com for any questions or support.
FAQs
Is MailerLite’s Free Plan really free forever?
Yes, MailerLite’s Free Plan remains free for up to 1,000 subscribers and includes basic features like automation and landing pages.
Which MailerLite Pricing Plan is Best for Small Businesses in 2024?
As our latest detailed review shows, the Growing Business Plan offers advanced features that are ideal for scaling small businesses.
Does MailerLite include e-commerce features?
Yes, MailerLite includes e-commerce features in its paid plans (Advanced & Enterprise), allowing you to sell digital products, manage promotions, and track orders. These features are ideal for online stores looking to grow.
Are there hidden costs with MailerLite Pricing Plans?
Some add-ons, like custom domains and dedicated IPs, may add extra costs. So, always review potential add-ons.
Can I upgrade MailerLite plans as my business grows?
Yes, you can easily upgrade to a higher plan as your subscriber list or email needs grow.
