In this review, we’re closely looking at Mailchimp Pricing to give you a clear picture of the costs, key features, and best-value options available in 2024. Whether you’re new to email marketing or a pro looking to upgrade to advanced tools, understanding each plan’s pricing and benefits can help you make an informed choice.
We’ll break down what each plan offers, from Free to Premium, and cover any additional costs you might face.
By the end, you’ll have a clear understanding of which plan best fits your goals and budget. So you can maximize the value of Mailchimp for your business.
Without any delay, let’s get started!
Table of Contents
What is Mailchimp?
Mailchimp is a popular tool that helps businesses of all sizes connect with their audience through email marketing. It’s simple to use, even for beginners, thanks to its drag-and-drop email builder and a wide range of templates you can customize.
But Mailchimp isn’t just about emails. It also offers automation and tools to manage customer relationships (CRM). Plus, it integrates with many e-commerce platforms, making it a great choice for businesses that want to grow. No matter if you’re a small business or a big one, Mailchimp’s features can grow with you.
A big advantage of Mailchimp is its flexible pricing. There’s a Free Plan that’s great for new businesses, plus paid plans like Essentials, Standard, and Premium for those needing more advanced tools.
Tip 1: Understanding Mailchimp pricing helps you pick the right plan without overspending.
Not Coming Slow!
Mailchimp offers a range of features that make it a go-to platform for businesses. One of its best features is the drag-and-drop email builder. It lets users create professional emails without design skills. Businesses also love the pre-designed templates that can be customized to match their brand.
Another key reason businesses choose Mailchimp is its powerful automation tools. With these, you can set up emails that go out automatically based on customer actions, saving you time. Whether it’s a welcome email or a product suggestion, Mailchimp helps you connect with customers at just the right moment.
Mailchimp also stands out with its advanced reporting tools. You can track how well your campaigns are performing, from open rates to conversions, giving you insights to improve future emails.
Plus, CRM tools make it easy to manage your customer data in one place, helping you build better relationships.
As businesses grow, many choose Mailchimp for its flexible pricing plans. It starts with a Free Plan and offers paid plans like Essentials, Standard, and Premium. There’s a plan for every stage.
Not sure if Mailchimp is the right choice? Compare it with Kit Pricing or ActiveCampaign to find the best fit.
Mailchimp Pricing Overview: Which Plan Suits You Best?
Mailchimp’s pricing is flexible for all types of businesses, from beginners to large enterprises. There are 4 main plans: Free, Essentials, Standard, and Premium. Each plan is designed to meet different business needs and budgets. To help you make an informed decision, here’s a quick look at Mailchimp’s plans, key things to consider, and a table so you can compare costs based on contact count.
Key Factors to Consider in Mailchimp Pricing
- Budget: Set a budget that matches your goals. Mailchimp pricing is based on plans, so look for the features that are most important for your business.
- Email Volume: Estimate how many emails you plan to send each month. Free and Essentials Plans have specific limits. But Standard and Premium Plans offer more flexibility for high-volume senders.
- Audience Size: Mailchimp pricing is based on your contact list size. If your list is small, a lower-tier plan might be a good fit. But if you have a larger list, the Standard or Premium Plan could save you money.
- Features: Figure out which tools will help you reach your goals. Some people need automation, A/B testing, and insights, while others may only need basic email sending.
- Growth Potential: Think about how fast your business is growing. For rapid growth, the Standard or Premium plans offer the tools and flexibility to help you scale easily.
Compare Mailchimp Pricing Based on Contact Count
To help you further, we’ll provide a table that compares the pricing of each plan based on email contact count. This table will help you easily find the right plan according to your budget and audience size.
| Email Contacts Count | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| 500 | Free | $13/mo | $20/mo | – |
| 1500 | – | $26.50/mo | $45/mo | – |
| 2500 | – | $45/mo | $60/mo | – |
| 5000 | – | $75/mo | $100/mo | – |
| 10000 | – | $110/mo | $135/mo | $350/mo |
| 15000 | – | $180/mo | $230/mo | $465/mo |
| 20000 | – | $230/mo | $285/mo | $535/mo |
| 25000 | – | $270/mo | $310/mo | $620/mo |
| 30000 | – | $300/mo | $340/mo | $685/mo |
| 40000 | – | $340/mo | $410/mo | $750/mo |
| 50000 | – | $385/mo | $450/mo | $815/mo |
| 75000 | – | – | $630/mo | $900/mo |
| 100000 | – | – | $800/mo | $1025/mo |
| 130000 | – | – | – | $1150/mo |
| 150000 | – | – | – | $1325/mo |
| 200000 | – | – | – | $1600/mo |
| 250000+ | – | – | – | Let’s Talk |
Full Breakdown of Mailchimp Pricing Plans [2024]
If you are interested in email marketing, knowing Mailchimp pricing is key to picking the right plan for your business. Mailchimp has different plans to meet various needs, whether you’re just starting or trying to grow. Each plan has its own features to help you connect with your audience effectively.
In this review, we will break down the different Mailchimp pricing plans in 2024, highlighting their starting prices, who they’re best suited for, key features, and limitations.
Let’s dive in and find the perfect plan for you!
Mailchimp Free Plan
The Free Plan is perfect for beginners who want to try email marketing without any cost. It offers basic tools to help you start connecting with your audience.
Starting Price: $0
Best For: New businesses and individuals just starting with email marketing.
Key Features:
- Send emails up to 1,000/mo or 500/day
- 1 user seat
- Basic email templates
- Drag-and-drop email builder
- Signup forms & landing pages
- Email support for the first 30 days
Limitations:
- Limited to 500 contacts
- Basic reporting features
Mailchimp Essentials Plan
The Essentials Plan offers more features to help growing businesses. It includes additional templates and supports custom branding to give your emails a personal touch.
Starting Price: $13/month
Best For: Small businesses looking for more customization options.
Key Features:
- All in Free Plan
- Up to 50,000 emails per month
- 3 user seats
- 3 Audiences
- Role-based Access
- Access to A/B testing
- Custom branding options
- 24/7 email and chat support
Limitations:
- Limited automation features compared to higher plans
Mailchimp Standard Plan
The Standard Plan is made for businesses needing more advanced features for their marketing. It includes powerful automation tools and better audience insights.
Starting Price: $20/month
Best For: Growing businesses wanting to enhance their marketing efforts.
Key Features:
- All in Essentials Plan
- Up to 100,000 emails per month
- 5 user seats
- 5 Audiences
- Advanced automation features
- Advanced segmentation
- Custom-coded templates
- No additional cost add-on – Generative AI Features
- Customer journey builder
- Retargeting ads
Limitations:
- Higher starting price compared to Essentials Plan
Mailchimp Premium Plan
The Premium Plan is made for larger businesses with huge marketing needs. It has the most amazing features, like advanced audience segmentation and multivariate testing.
Starting Price: $350/month (for businesses with 10,000 contacts.
Best For: Large businesses needing comprehensive marketing solutions.
Key Features:
- All in Standard Plan
- Unlimited email sends
- Unlimited users
- Unlimited audiences
- Advanced audience segmentation
- Up to 200 journey points
- Multivariate testing
- Phone & Priority Support
Limitations:
- The most expensive plan, may not suit smaller businesses
Best Value Features of Each Mailchimp Pricing Plan
Mailchimp has been helping businesses with their email marketing for over 20 years. Today, it continues to be a go-to platform for businesses of all sizes, providing reliable tools and support.
Mailchimp provides a wide range of features across its pricing plans to meet the needs of businesses. Each Mailchimp plan offers tools to help you connect with your audience and grow. The Free Plan includes basic email tools, while the Premium Plan adds advanced marketing features. Below, we’ll highlight all the features in each Mailchimp pricing plan to show you what makes each one valuable.
For a clear comparison, Let’s take a closer look at each plan’s features.
Plan Details
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Seats | 1 Seat | 3 Seats | 5 Seats | Unlimited |
| User Roles | Owner | Owner & Admin | Owner, Admin, Author, & Viewer | Owner, Admin, Author, Manager, & Viewer |
Plan Limits
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Maximum Contact Count | 500 | 50000 | 100000 | Contact for a custom plan |
| User Roles | Owner | Owner & Admin | Owner, Admin, Author, & Viewer | Owner, Admin, Author, Manager, & Viewer |
Marketing CRM
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Audiences | 1 audience | 3 audiences | 5 audiences | Unlimited audiences |
| Segmentation | Basic | Basic | Advanced | Advanced |
| Contact Profiles | Yes | Yes | Yes | Yes |
| Tags | Yes | Yes | Yes | Yes |
| Inbox | Yes | Yes | Yes | Yes |
| Mailchimp Mobile App | Yes | Yes | Yes | Yes |
Audience Insights
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Audience Dashboard | Yes | Yes | Yes | Yes |
| Surveys | Yes | Yes | Yes | Yes |
| Predicted Demographics | No | No | Yes | Yes |
| Customer Lifetime Value | No | No | Yes | Yes |
| Purchase Likelihood | No | No | Yes | Yes |
Behavioral Targeting
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Campaign Engagement | Yes | Yes | Yes | Yes |
| Purchase Behavior | Yes | Yes | Yes | Yes |
| App Engagement | 1 month | 1 month | 3 months | 18 months |
| Website Engagement | Site Views | Site Views | Page Views | Page Views |
Design
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Content Studio | Yes | Yes | Yes | Yes |
| Templates | Basic | Pre-built | Pre-built | Pre-built |
| Custom-Coded Templates | No | No | Yes | Yes |
| Remove Mailchimp Branding | No | Yes | Yes | Yes |
Creative Assistant
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Publish Designs from Mailchimp | Yes | Yes | Yes | Yes |
| Download Designs | No | No | Yes | Yes |
Marketing Channels
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Yes | Yes | Yes | Yes | |
| Email Scheduling | No | Yes | Yes | Yes |
| Landing Pages | Yes | Yes | Yes | Yes |
| Social Posting | Yes | Yes | Yes | Yes |
| Social Post Scheduling | No | No | Yes | Yes |
| Campaign Manager | No | No | Yes | Yes |
| Pop-up Forms | Yes | Yes | Yes | Yes |
| Retargeting Ads (Google) | No | No | Yes | Yes |
| Marketing Calendar | No | No | Yes | Yes |
Automations
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Classic Automations Builder | Single-step | Single-step | Multi-step | Multi-step |
Customer Journeys
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Customer Journey Builder | Free preview | Yes | Yes | Yes |
| Multiple Starting Points | No | No | Yes | Yes |
| Branching Points | No | No | Yes | Yes |
Reporting
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Basic Reports | Yes | Yes | Yes | Yes |
| Custom Reports | No | No | Yes | Yes |
| Anomaly Detection | No | No | Yes | Yes |
| Comparative Reporting | No | No | Yes | Yes |
Testing
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| A/B Testing | No | Yes | Yes | Yes |
| Multivariate Testing | No | No | Yes | Yes |
Campaign Insights
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Personalized Product Recommendations | Yes | Yes | Yes | Yes |
| Next Best Action | Yes | Yes | Yes | Yes |
| Subject Line Helper | Yes | Yes | Yes | Yes |
| Content Optimizer | No | No | Yes | Yes |
| Dynamic Content | No | No | Yes | Yes |
| Send Time Optimization | No | No | Yes | Yes |
| Delivery by Time Zone | No | No | Yes | Yes |
Available Integrations & Add-Ons
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Integrations with over 300+ apps | Yes | Yes | Yes | Yes |
| Transactional Emails | Demo only | Demo only | Prices vary | Prices vary |
Free Websites & Domains
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Build and Publish a Website | Yes | Yes | Yes | Yes |
| Unlimited Pages | Yes | Yes | Yes | Yes |
| Unlimited Bandwidth | Yes | Yes | Yes | Yes |
| SEO Tools | Yes | Yes | Yes | Yes |
| SSL Certificate | Yes | Yes | Yes | Yes |
| Site Visit Analytics | Yes | Yes | Yes | Yes |
| Free Mailchimp Domain | Yes | Yes | Yes | Yes |
Support
| Features | Free | Essentials | Standard | Premium |
|---|---|---|---|---|
| Guides and Tutorials | Yes | Yes | Yes | Yes |
| Email Support | First 30 days | Yes | Yes | Yes |
| Live Chat Support | No | Yes | Yes | Yes |
| Personalized Onboarding | No | No | 1 Session | 4 Sessions |
| Phone Support | No | No | No | Yes |
| Premium Migration Services | No | No | No | Contact Sales |
For those interested in GetResponse’s unique offerings, see our GetResponse Pricing review 2024.
Mind the Extra Costs, Enjoy the Value!
When choosing a Mailchimp Plan, it is important to look at more than just the monthly price. While each plan offers core features, some added tools and features come with extra fees. Understanding these potential costs can help you make the best choice for your budget and avoid surprises.
Check what’s included in each plan to see if these extras are worth it for your goals.
A Little Help: If your business needs premium tools like phone and dedicated support, multivariate testing, or advanced audience targeting, consider a plan that includes these features. Otherwise, you may end up paying extra for them.
One of the main extra costs to consider is audience size. As your contact list grows, Mailchimp Pricing increases based on the no of contacts. So it’s good to think ahead about how fast you expect your list to grow.
Tip 2: Some plans may charge extra for features like advanced automation, custom branding, or integrations with specific platforms.
Considering these factors, I believe the Standard Plan is the best choice for most businesses. It offers a great balance of features and value, ensuring you get the most from Mailchimp Pricing.
Pros & Cons: Mailchimp Pricing Plans
When looking at Mailchimp Pricing and Features, it is important to consider both pros and cons to see if it’s the right choice for your business. Each plan offers unique advantages and some drawbacks, so understanding these will help you make the best decision.
Below, we will explore the benefits and limitations of each plan, giving you the information you will need to choose the perfect fit for your email marketing needs.
Mailchimp Free Plan: Pros & Cons
| Pros | Cons |
|---|---|
| free, Seriously | Limited features for advanced needs |
| Basic email tools to get you started | Contact cap at 500 |
| User-friendly interface | Mailchimp branding on your emails |
| Basic automation to help you out | |
| Fun templates to make your emails pop | |
| Simple reporting tools for tracking | |
| Signup forms to grow your list | |
| Access on mobile to manage your emails on the go | |
| Manage your audience with ease | |
| Social media integration: a nice bonus! |
Mailchimp Essentials Plan: Pros & Cons
| Pros | Cons |
|---|---|
| More features than the Free Plan | Monthly cost to consider |
| Higher Contact limit for growing lists | Limited automation compared to higher tiers |
| Custom branding to make your emails yours | Extra charges for advanced features |
| A/B testing to optimize your campaigns | |
| Better reporting tools for insights | |
| Automated email journeys to engage your audience | |
| Mobile-responsive designs for all devices | |
| Advanced audience insights to fine-tune your strategy | |
| Integrates with more apps for flexibility | |
| 24/7 support when you need help |
Mailchimp Standard Plan: Pros & Cons
| Pros | Cons |
|---|---|
| Advanced segmentation to target your audience better | Higher cost than previous plans |
| Retargeting ads to boost your reach | Complex features might feel overwhelming |
| Multi-step automation for smarter campaigns | Potential extra costs for add-ons |
| Enhanced insights to track your success | |
| Customizable templates for a personal touch | |
| Great support when you need a hand | |
| E-commerce integration for online stores | |
| Landing pages included to capture leads | |
| A/B testing for campaigns to improve performance | |
| Advanced analytics to guide your strategy |
Looking for other email marketing tools? Our MailerLite Pricing review covers all the features and tips you will need to decide if it’s the right fit for you!
Mailchimp Premium Plan: Pros & Cons
| Pros | Cons |
|---|---|
| Top-tier features for serious marketers | Highest cost, not for everyone |
| Unlimited emails for heavy senders | May be too much for small businesses |
| Advanced segmentation for precise targeting | Steeper learning curve for new users |
| Multivariate testing to find what works best | |
| In-depth audience analysis for better results | |
| Flexible for high-volume senders, which is great | |
| Robust integrations with other tools | |
| Dedicated support to help you shine | |
| Custom reporting to analyze your efforts | |
| Priority support when you need it most |
Conclusion/Final Thoughts
In Summary, understanding Mailchimp Pricing is important for any business that wants to enhance Email Marketing. There are different plans available, from the Free Plan to the Premium Plan. Each one fits different budgets and needs. Each plan comes with unique features to help you reach your audience and grow your brand.
When choosing the right plan, consider your business goals, budget, and the features that will support your marketing strategy. As you look at your options, keep in mind any extra costs that could come up.
Tip 3: Remember to look at the pros and cons we discussed and this will help you make an informed decision.
By selecting a specific plan that best fits your needs, you can maximize the value of Mailchimp and ensure your email campaigns are successful. Happy Emailing!
Contact Us for Assistance and Support
Furthermore, if you need further clarity or have any questions, don’t hesitate to reach out!
We’re here to help you every step of the way. Feel free to contact us, and we’ll gladly assist you with any concerns or provide additional information to make things easier for you.
You can easily connect with Zeeshan Ahmad via email at: contact@zeedig.com for any questions or support.
FAQs
Are there any extra costs with Mailchimp?
Yes, some features like extra email sends, SMS credits, and advanced tools like dedicated IPs may cost additional charges beyond the plan’s base price.
Which Mailchimp pricing plan offers the best value?
The Standard Plan offers great value with all important features, automation, and audience insights – ideal for growing businesses.
Do all Mailchimp pricing plans offer customer support?
All paid plans include customer support. The Free Plan has limited email support, while higher-tier plans offer more options, including live chat.
Can I switch plans as my business grows?
Mailchimp allows you to upgrade or downgrade plans at any time. So yes, you can adjust your subscription as your business needs evolve.
What is the most popular Mailchimp pricing plan?
The Standard Plan is popular for its balance of automation, segmentation, and analytics, ideal for businesses growing their email lists.
What payment methods does Mailchimp offer?
Mailchimp accepts all major credit cards, PayPal, and (in select countries) direct debit. They also support transactions in a range of currencies.
